Indian judoka Harsh Tokas is aiming to script history at the Commonwealth Games 2026 in Glasgow, with the 81kg competitor setting his sights on becoming the first Indian to win a judo gold at the Games. The 23-year-old, who will be making his Commonwealth Games debut, said he has left no stone unturned in his preparations and is looking forward to competing on one of the biggest stages of his career. "The preparation is going really well. It has been at a next-level intensity for the past 2-3 months. I have given it my absolute 100% effort. This is the first time I've played at this level; it's going to be a unique experience. I am competing in the 81kg category. As for the challenges, I'll only find out the specifics once I'm there, but the plan is to play freely. The goal is definitely gold. No one from our country has ever won gold in this event at the Commonwealth Games, so bringing back gold would create history and be a wonderful achievement for the nation,...
German carmaker Audi has dropped its iconic four rings logo in China, a move that has shocked social media. The logo has been a symbol of the luxury cars since the 1930s, but wasn't a part of a new E Concept electric sportback that was showcased in Shanghai earlier this month. The car just carried 'AUDI' in all caps on the front. This comes at a time when Jaguar's new logo has sparked a buzz on social media, with users criticising the move.
Internet is shocked by Audi's rebranding too - though it has so far only happened in China.
"Very confusing branding choice," commented one user. "Bad move. Everyone knows the Audi logo. This new one is lame," said another.
While explaining the reason behind Audi's move, another user expressed his disappointment by saying, "The Chinesification of foreign premium brands in China continues, one way to survive the bloodbath."
The new AUDI logo is part of a project with Chinese automaker SAIC to co-develop electric vehicles aimed at attracting younger customers in the world's largest auto market.
It marks an effort by both Audi and SAIC to win back market share in China, where legacy local players and foreign automakers have been losing ground to EV- and hybrid-focused rivals.
"The customers (here) are much younger than the rest of the world, 30 and 35 (years old) on average in the premium segment, while the rest of the world is 55," Fermin Soneira, CEO of the project, told news agency Reuters.
"The EV series aims to attract younger drivers who seek high-end technology features such as advanced driver-assistance systems," the CEO further said.
The new EV series uses automotive architecture co-developed with SAIC, and Audi says it will rely more on local suppliers and technologies.
Audi sold fewer than 15,000 EVs in China in the first nine months of 2024, according to data from the China Association of Automobile Manufacturers. In comparison, Chinese premium EV brands Nio and Xpeng sold roughly 10 and seven times more, respectively.
from NDTV News- Special https://ift.tt/PQvpxIq
Comments
Post a Comment