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Explained: Why Yash's Toxic Is Releasing This Wednesday Instead Of Friday

On August 26, Rocking Star Yash's magnum opus Toxic: A Fairy Tale for Grown-Ups is set to release worldwide in more than 12,000 screens reportedly. The movie, which was initially meant to release in March along with Dhurandhar 2 , was pushed to June and finally August due to various factors. Interestingly though August 26 is mid-week and it begs the question why the producers have decided to release on Wednesday instead of the usual Friday release. In recent years in Indian - and particularly south cinema - there has been a noticeable shift in the release day of films. While the Friday release was the highly expected moment for the audience that saw a lot of celebration and fanfare, big south films have now slowly started to see releases shift to a Thursday and even a Wednesday. Earlier producers capitalised on the three-day weekend (Friday, Saturday, Sunday) to recover their costs but now they have reworked their release strategy for numerous reasons. The foremost one is that ...

France Back In Virus Lockdown As Europe Cases Top 10 Million

France entered a new lockdown on Friday as the resurgent coronavirus pandemic increasingly forced other countries to consider following suit, with Europe passing 10 million total infections and the...

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